Our Story

Potential - we all have it. It's that calling deep inside us, that yearning for more. But how do we get there? The everyday grind just doesn't cut it... and reaching for potential is wrought with the unknown - and fear.

You Have What It Takes, and Grit is the Key

It's easier, you tell yourself, to remain where you are. Even if the easy road isn't getting you where you want to go...
But humans are not meant for stagnation. Humans are meant to push limits. Meant to face fears. Meant to achieve the impossible.
The good news is, there's a part of you that can overcome stagnation and fear. It's called grit - and we are all born with it. Grit is courage and resolve in the face of adversity. It keeps pushing when all other parts of you give up. And the good news is, it's like a muscle - a muscle that is strengthened by facing and conquering fears. Living with grit becomes a lifestyle.
Living the Grit life is living life on your terms. It is finding your passion and diving into it with abandon. It is the life of continually expanding boundaries.
That’s why at Grit Nutrition, we carry only the cleanest and most effective products. And why we staff only people that walk the Grit path. An entire store and staff dedicated to helping you achieve the goals you never dare to admit you even have.

We do not give cookie cutter advice, because you are not a cookie. We do not carry junk products, because you are not junk. You are a human. An awesome, awe-inspiring, odds-defying human - with a big brain, a big heart, and a lot of dreams.